Vice pres >February 13, 2015
By David Vance
Ramon Rionda has dedicated a very long time to horse race in Latin America, and as you go along he has ukrainian mail order bride reviews got witnessed an ever-changing landscape that has needed constant modifications with regards to business priorities. Like racetracks in the united states of america and across the world, terms like branding and packaging and item distribution—unfamiliar to rushing somewhat significantly more than a decade ago—have end up being the focus that is primary South United states songs.
Rionda spent my youth within the sport due to their dad’s love for breeding and racing. Today, he could be effortlessly among the earth’s race track executives that are busiest in their role as vice president of race for Codere, an important international gaming business situated in Madrid, Spain.
All of it began for Rionda being a 5-year-old as he would join their family members for a time of rushing at Hipodromo de las America in Mexico City, as well as other tracks throughout Latin America. Their daddy, Ramon Rionda Sr., ended up being an effective breeder and owner whom competed during the greatest degree. Commitment into the sport has permitted the son become earnestly active in the development of a business that is completely new from their times as an admirer.
“we nevertheless love the horse racing—the pageantry, your competition, the challenges—but the company model has brought in a entirely brand new impact,” he said. “Today, it is about developing a effective brand name and then packaging and dispersing it precisely. Competition when it comes to video gaming and activity group of fans calls for a even more creative approach as a practical company consideration.”
Codere owns over 57,000 video video gaming devices global and it is an owner that is active supervisor of battle songs in Mexico, Uruguay, Panama, and Brazil.
Rionda is intimately active in the day-to-day challenges of this specific tracks, while additionally attempting to guide the growth that is overall of’s race division.
“I’ll acknowledge I never expected being this mixed up in day-to-day operations of numerous tracks, while additionally wanting to start to see the picture that is big regards to development,” he stated during some slack from his travels to consult with a Codere procedure. “It really is extremely challenging, but it is one thing i love doing. With numerous operations, you will find numerous conditions that should be addressed on a basis that is daily.
“Fortunately, we now have solid administration workers at every one of our properties. I am allowed by them to attempt to give attention to brand brand new possibilities and try to be proactive for the reason that respect. I could be forced to become more reactive and lose sight for the main target, which can be growing the organization. without them,”
The expansion of simulcasting and account deposit wagering, as an example, plus the proven fact that Codere’s songs in Latin America all come under the exact same time areas once the united states of america, creates a much greater window of opportunity for possible development.
“All tracks—not simply when you look at the U.S. or Latin America—are confronted with the process to develop their company by adopting the number of choices using the technology that is new. Your competition when it comes to entertainment and gaming buck is genuine,” Rionda stated. “This means we have to nevertheless keep our concentrate on main customer service—the on-track patron—while additionally recognizing the extremely challenging possibilities for sharing our signals and getting quality rushing through off-track wagering and simulcasting and ADWs. It really is a fascinating mix that modifications just about every day.
“As a market, item circulation is among the most goal that is primary and we also feel we must introduce areas to Latin race. We feel it is a well-kept key in the united states.”
With Latin breeders becoming significantly more active during the horse product product sales in Kentucky, Florida and ny, and breeders that are prominent in major farm operations in Lexington and Ocala, Rionda is motivated by present development and increased understanding.
“It is my task to reveal our item to as much racing jurisdictions as you can, therefore the convenience because of the time areas helps it be more available and much more attractive,” he said. “there is absolutely no concern it is an expanding world, therefore being aggressive in areas typical into the retail company additionally connect with horse race today.
Rionda recently made plans for the signal from Hipodromo de las Americas to be gotten via TwinSpires.com.
“which is a significant step that is first” he stated. “the rise within the Hispanic populace in the U.S. means our target demographics increase substantially, meaning we could drive more potential competition fans to ADWs aswell as simulcast parlors and battle songs for the U.S.
“Ideally, it turns into a win-win proposition.”
A normal week for Rionda is definately not normal. While trying to orchestrate the continuing business potential from their workplace at Codere America headquarters in Buenos Aires, Argentina, their existence is obviously required at one of many songs. That produces for an travel that is incredibly demanding, including occasions as he must travel to Mexico to generally meet with administration workers at Hipodromo de las Americas, or even to Panama, where Hipodromo Presidente Remon is found. He additionally represents Codere’s passions in the board of directors at Hipodromo Nacional de Maronas in Montevideo, Uruguay.
In addition, Rionda provides their expertise as a help supply for Codere Brazil’s administration operations, which will be run by handling manager Andre Gelfi. An additional pioneering move for the gaming giant, Gelfi recently announced a unique joint contract to deliver the race sign from Jockey Club Parana, in Curitiba, a town of 2 million individuals about 200 kilometers from Sao Paulo, with other racing jurisdictions global.
“for me, but many times it’s just necessary that I be on location if there are issues that require my personal attention,” Rionda explained like I said, we have very capable management personnel at all of our locations and that relieves a lot of pressure.
Because of the travel needs, Rionda admits he has trained himself to rest as much as possible in a slightly reclined airplane chair or perhaps in an flight terminal. “It really is perhaps maybe perhaps not a poor for me personally. It is the things I should do to obtain the working work done. Therefore I just do so,” he stated.
Rionda, whom speaks four languages fluently, everyday lives in Buenos Aires, Argentina, together with his spouse, Jennifer, and daughter, Sophia.
Rionda and Codere plus the federal government of Panama recently hosted the Clasico del Caribe, the most prestigious races for 3-year-olds in Latin America, when it comes to 2nd year that is straight. Horses off their countries that are latin yearly in case. This season’s battle attracted 3-year-olds that are top Panama, Mexico, Puerto Rico, Venezuela, Dominican Republic, and Panama. The 2013 competition ended up being won by Diamante Negro, representing Mexico.
“The passion stays for horse racing in Latin nations,” he stated. “the process now could be to look at the way we can collectively expand our perspectives through innovative advertising and provided company goals. We face the exact same needs for industry synergy since the United States faces. It is as much as us to remain regarding the leading edge in order to find a appropriate way by utilizing the characteristics of Thoroughbred rushing aided by the technology that is new. The impact never ever stops to improve. for the reason that respect”